Searching for Mr. Blue

In collaboration with Jack Wolfskin, a brand deeply rooted in outdoor heritage, I embarked on a mission to amplify their commitment to nature's preservation. This journey led to a partnership with National Geographic Photographer, Ronan Donovan. Our shared challenge? Craft a film that not only embodies this partnership but also champions the conservation of North American wolves. My goal was to vividly bring this commitment to the forefront, advocating for the future of these regal beings.

As a pivotal piece of Jack Wolfskin's broader campaign, my team at Think Less and I delved deep into creating a rich tapestry of content spotlighting the dire need for wolf conservation in Yellowstone National Park. We ventured into Yellowstone's core, capturing the profound effects of wolf hunting. This raw, immersive experience became the foundation for our multifaceted narrative:

I. Main Film: Our 7-minute hero film stands as the campaign's heart, offering a profound insight into the challenges wolves confront in their wild abode.

II. Advertisements: We crafted two 30-second TV spots, distilling the conservation message's essence, tailored for optimal impact and outreach.

III. Teasers: Our four 20-second teasers each beckon viewers with snippets of our gripping tale, nudging them to delve deeper into the campaign.

IV. Episodes: We produced four 60-second episodes, each spotlighting a unique facet of the wolf conservation narrative, granting a more intimate look into the pressing concerns.

V. Photos: Alongside Will Saunders, we curated a set of 25 meticulously retouched stills, immortalizing the wolves' grandeur and their realm, reinforcing the conservation imperative.

Through this diverse storytelling approach, I aimed to weave a narrative that not only resonates but also underscores the pressing need for wolf conservation, shedding light on the stark realities these magnificent creatures endure in their natural world.