Content has never been cheaper, and attention has never been harder to earn. AI will only widen that gap. What still earns attention is what always has: a true story, told well, with a system built to get it seen.
At 18, I won a Clio for editing. Last year, a film I made premiered at Tribeca X. In between, YouTube put $2 million behind a skateboarding film I pitched, and I built studios at Stept, Red Bull, Think Less and Salesforce.
At Salesforce, I help run the 70-person team behind 100+ films, where we rebuilt our workflows with AI and cut turnaround by a quarter. Now I’m building Dispatch, software for running productions. I’ve directed, creative directed and executive produced in 30 countries, including film workshops for U.S. Embassies from Bahrain to Barbados. One series helped India build its first winter Olympic training facility.
Content will keep getting cheaper. A story worth watching never will.
Brands used to rent attention in someone else’s feed. Now they’re building studios of their own, and finding out how much that takes: a clear point of view on what’s worth making, a team that can carry it from first idea to final cut, and a way of running it so the work keeps coming.
That’s what I build. I’ve done it four times, from starting Think Less from scratch to helping run a 70-person team inside Salesforce, with crews in 30 countries along the way. Inside your company or alongside your team, anywhere in the world.
Every place the work has taken me, from a home base in Salt Lake City. Spin the globe, or pick a place.
