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Cole Sax

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I'mCole SaxA filmmakerbuilding studios

for stories thatstay human

Cole Sax[[ 001 ]]
Cole SaxCo-founder, Think Less & Dispatch

Some filmmakers document the world. My films have a habit of changing it. Far From Home helped spark India’s first winter Olympic training facility, I directed segments for the Daytime Emmy-winning Dear Class of 2020, and the work I’ve made for brands has earned distribution on YouTube Originals, National Geographic, Hulu and Disney+, seen by hundreds of millions of people.

I’m a creative who thinks like an operator. I’ve directed with crews of ten in remote parts of the world and run sets of a hundred, alongside collaborators like Academy Award winners Jimmy Chin and Chai Vasarhelyi. I’ve built the studios, teams and pipelines that let that work happen at scale for brands like Salesforce, Ford and The North Face, including $5M+ in branded content in Think Less’s first year. I still pick up a camera or sit in the edit when the work needs it.

I’m a Sports Emmy judge, I’ve been a film expert for the U.S. State Department’s American Film Showcase for nearly a decade, and I’ve spoken on the TEDx stage. What I love most is still the big idea that earns attention, and the team it takes to pull it off. Today that’s Think Less, the studio work inside Salesforce, and Dispatch.

What I’ve
built

Studios, franchises and now the software to run them.

Boardwalk Pictures 001

  • The Olympic Channel relationship behind Far From Home and World Debut, and helping turn Chef’s Table into a franchise, including its event in Park City.

Stept Studios 002

  • A branded entertainment division, so clients could make stories that work as campaigns and land real distribution.

Red Bull Media House 003

  • Turning Red Bull’s global YouTube channels into IP built for streaming, and bringing its events there too.

Salesforce Studios 004

  • 100+ films for Salesforce+, live events, product demos and customer stories, plus integrated campaigns around the Olympics and FIFA. AI workflows cut turnaround by 25%.

Think Less 005

  • Branded entertainment that gets real distribution, like The Crux and Sufferfest with The North Face, and films and creator-led series with Ford on Hulu and Disney+.

Dispatch 006

  • Software that pulls the thousands of decisions a production makes into one place you can search. Phil and I are building it with a team of AI agents we run like a crew.

Nice words from
nice people

From the people who handed us the keys.

“Cole’s talent is undeniable… In all the years since establishing our company and building our slate of projects, he is amongst the best we have ever worked with.”
Andrew FriedPresident, Boardwalk Pictures
“He is an impressive storyteller and a fabulous collaborator who can develop shows from a seed of an idea, through any challenge that comes his way, to completion that is many times better than promised…”
Nadine ZylstraGlobal Head, YouTube Originals
“Cole Sax is an incredible and thoughtful director who has breathed new life into the Olympic Movement by telling stories that inspire audiences and make them want to chase their own dreams.”
Greg GroggelExecutive Producer of Originals, Olympic Channel
“I was instantly taken by his creative eye, attention to detail and ability to convey complex storytelling into an engaging and well-thought-out pitch… effectively communicating and exhibiting strong leadership.”
Aneka Hylton-DonelsonDirector of Development, National Geographic Channel
“I cannot say enough good things about Cole. He’s truly a multi-talented individual who can work as a creative director, director, or producer… he puts everything he has into the work.”
Adam RachlitzHead of Creative, Stept Studios

Brands I’ve
worked with

Partners who let us tell the real story.

Awards

The hardware’s nice. What a film does in the world matters more.

Daytime Emmy Awards 001

  • 001Dear Class of 2020 (segment director), Outstanding Main Title & Graphic Design, 2021

Cannes Lions · Spikes 002

  • 001Cannes Silver Spike, Project Sk8, 2023
  • 001Spikes Asia Silver, Project Sk8, 2023

Clio Awards 001

  • 001Clio Entertainment Award

Shorty Awards 001

  • 001Dear Class of 2020 (segment director), Live Events

The One Club 001

  • 001ADC Gold Cube, Project Sk8, 2023

Telly Awards 002

  • 001Gold, Directing & Sports, 2022
  • 001Silver, Branded Content & Documentary, 2020

Mountainfilm 001

  • 001Norman Vaughan Indomitable Spirit Award, 2020

Musicbed 001

  • 001Film Initiative recipient, 2017

Utah Business 001

  • 00120 in Their 20s, 2021

Sports Emmy Awards 001

  • 001Judge

Talks &
teaching

On storytelling, building teams, and film as diplomacy.

U.S. State DepartmentAmerican Film Showcase 008

  • 001Bahrain
  • 002Turkmenistan
  • 003Zambia
  • 004United Arab Emirates
  • 005Germany
  • 006Barbados
  • 007Uganda
  • 008China

Teaching 006

  • 001Lecturer, University of Utah
  • 002Lecturer, David Eccles School of Business
  • 003Young Presidents’ Organization
  • 004LA Promise Fund
  • 005Spy Hop
  • 006Community colleges in Salt Lake City and Los Angeles

Stages & festivals 012

  • 001TEDx, “An Unlikely Hero”
  • 002Tribeca X, 2025
  • 003SCAD Savannah Film Festival, 2025
  • 004Santa Barbara International Film Festival, 2020
  • 005Manchester Film Festival, 2020
  • 006Mountainfilm, 2020
  • 007Austin Film Festival, 2019
  • 008Rhode Island International Film Festival, 2019
  • 009HollyShorts, 2019
  • 010Hot Springs Documentary Film Festival, 2019
  • 011Hawaii International Film Festival, 2019
  • 012DC International Film Festival, 2019

How I
work

The film is what you see. This is everything that makes it.

Studios

I build the company around the stories, not the other way round. Development, partners, money and a plan for where the work lives.

  • Building production companies
  • Development & slates
  • Partnerships & financing
  • Distribution strategy
  • Creative direction

Films

Real people, real stakes, and the patience to stay until the story shows up. It’s the hard way, and usually the only way.

  • Feature documentaries
  • Unscripted series
  • Branded films
  • Directing & showrunning
  • Casting & story

Tools

The thousands of decisions behind a shoot shouldn’t live in someone’s inbox. So we built Dispatch to keep them in one place.

  • Dispatch
  • AI workflows
  • Budgets & schedules
  • Post pipelines
  • Custom team tools

People

The best work comes from crews who feel trusted. I’ve run them at 10 people and at 100, and I teach what I’ve learned wherever I can.

  • Running crews
  • Teams of 10 to 100
  • Teaching & workshops
  • Film diplomacy
  • Speaking

What are you working on?

Tell me about it.